URSUS MISSION : to pursue the importance and direct relevance to the experience of the people.

Following the European Standards, qualified technicians evaluate the development, testing and production, of all hand assembled components in order to guarantee each piece meets Ursus'  high quality standards that deliver high performance results. Wheels and components are then given to professional teams to road test, in order to constantly improve the quality control of each Ursus product. All quality tests are based on  the stages of Italian and World best races and rankings giving the most relevance to time trial and reliability and to the athletes personal feedback.